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Science-backed parenting insights, product breakdowns, and practical guidance for kids 0-8.

Featured

Why We Don't Recommend Cocomelon (And What to Watch Instead)

Cocomelon is the most-watched children's channel on earth. It is also engineered to capture attention rather than develop it. Here is what the research shows and what to put on instead.

Mar 31, 2026 · Skip List · 8 min read

Science

The AAP Screen Time Guidelines Are Misunderstood by Almost Everyone

Most parents have heard "no screens under two." Almost none have read what the AAP actually recommends, or why. The guidelines are more nuanced than the headline. More useful too.

Mar 27, 2026 · 8 min read

Science

How to Tell the Difference Between a Good Toy and a Clever One

Some toys are built for your child. Others are built to get past you, the buyer. The difference is not obvious in the store. Here is what to look for.

Mar 20, 2026 · 8 min read

Trends

Most Kids' Apps Are Worse Than Doing Nothing

The difference between a good kids' app and a bad one comes down to one question. Most popular apps, including several that market themselves as educational, answer it wrong.

Mar 24, 2026 · 8 min read

Parenting

What a 2-Year-Old Actually Needs (It's Probably Not What You Bought)

The 2-to-3 window is the most misunderstood year in early childhood. Parents buy for what kids were last year or what they'll be next year. Here is what is happening right now.

Mar 17, 2026 · 9 min read

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